LUCESCO
#Light for Life
Lucesco is a high-end lighting company.
At LUCESCO they create lighting solutions for people who create space.
They believe that nothing can alter the atmosphere of an area more than the overall layout and positioning of lighting.
To create beautiful spaces, we must first understand how people interact with them, their perceptions and expectations, how buildings function and how built environments come together as one. Working closely with architects, consultants and lighting designers, we are creating and tooling up for luminaire solutions that spark thought, imagination and emotions.
The challenge here was to combine an industrial and luxury look and feel at the same time.
design and define the branding in a way that the end-user, architect and the wholesaler communicate with it and understand it

Logo
Understated, trustworthy,
reassured and reliable.
Understated, trustworthy,
reassured and reliable.
Here the sparks are shaping the logo and bringing it to life So that the logo is made of light, The light that shapes our lives.
I created this animation inspired by Lucesco's main slogan: "Lite for Life" by Adobe After Effects.





